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Hello, I'm
Boban Celebic

BI Specialist


Personal Statement

I am a Data Engineer (previously SAP BW consultant) at Swarovski.
My areas of expertise/interest include: SAP BW, SAP HANA, SAP BO, Requirements Engineering and Data Engineering.

Skills & Expertise

Design, Marketing, Software, BI...

Throughout the years I have acquired various skills, useful/usable in marketing, advertising and design, as well as in software industry and Business Intelligence.


Expert, 15+ years


Expert, 15+ years


Medium, 5+ years


Medium, 4+ years


Advanced, 20 years

Adobe Illustrator

Medium, 15+ years

Adobe Photoshop

Medium, 10+ years

Adobe InDesign

Advanced, 10 years


Medium, 2 years


Medium, 3 years


Medium, 2 years


Advanced, 5+ years


  • “Blind” typing skills
  • driver’s license (type B)
  • Project and team management
  • Graphic and Web design

Language Skills

My native/mother language is Montenegrin/Serbian/Croatian/Bosnian language).

English Fluent
German Medium
Russian Advanced Beginner/Medium
Montenegrin/Serbian/Croatian Fluent


15+ Years Experience

I have extensive experience in SAP BW/BO/HANA (IT BI), marketing and advertising, web design and development, graphic design, as well as academic research - mostly in the areas of software visualization, requirements engineering and software traceability.

Swarovski Group (SCB), Austria

Data Engineer

June 2020 -
Member of the IT-AS BI team. Expertise: SAP BW/BO/HANA.
Swarovski Group (SCB), Austria

IT BI Consultant

March 2017 - June 2020
Member of the IT-AS BI team. Expertise: SAP BW/BO/HANA.
University of Innsbruck, Austria

Junior researcher & PhD student

August 2012 - April 2017
Member of the Quality Engineering Research Group at the Department of Computer Science. Expertise: software visualization, requirements engineering, traceability.
UNIQA Insurance, Montenegro

Marketing & Web Developer

July 2009 - April 2013
Marketing and Web development and consulting.
Euro Pact, Montenegro

Director of Sales & Marketing

August 2008 - July 2009
Petrol & petrol derivatives trade, construction business.
Montenegro Stars Hotel Group, Montenegro

Marketing & E-commerce Manager

June 2006 - February 2008
Montenegro Stars Hotel Group owns and operates 3 hotels (Hotel Splendid - Conference & Spa Resort, Hotel Montenegro, Hotel Blue Star).
Various NGOs in Montenegro

Various positions

May 2000 – May 2006
NGOs The Monitoring Center CEMI, Youth Center "Juventas" and PR Resource Center. Positions: Technical department coordinator, web developer. Area: NGO, elections, youth work, PR.

Periodic Employment

May 2000 – May 2006
ENEMO - The European Network Of Election Monitoring Organizations. Positions: LTO, STO.


Currently a PhD studend at the University of Innsbruck

I am a graduated engineer of Computer Science, with a Master Degree in IT. Currently I am doing PhD studies in Software Visualization at the University of Innsbruck. In addition, I am highly interested in Business Intelligence, more precisely in SAP BI/BW, and all sorts of programming and software testing.

University of Duisburg-Essen


A 4 months long course in SAP HANA and SAP BO.               
University of Duisburg-Essen

SAP BI/BW 1 & 2

2015 - 2016
Two 4 months (each) long courses in SAP BI/BW. One course remaining.
University of Duisburg-Essen


2015 - 2016
4 months long course in SAP ERP, followed by an official SAP ERP C_TERP10_66 exam (passed). Official SAP ERP C_TERP10_66 (“SAP Certified Associate Business Foundation & Integration with SAP ERP 6.0”) certificate.
University of Innsbruck, Austria

PhD Software Visualization

2013 - active
PhD studies in Software Visualization at the University of Innsbruck, Austria. Mentor: Prof. Dr Ruth Breu.
TF “Mihajlo Pupin”, Serbia

MSc. Information Technologies

2009 - 2011
Master studies in IT at the "Mihajlo Pupin" Technical Faculty in Zrenjanin (part of Novi Sad University). 2 semesters / 1 year / 60 ETCS points.
TF “Mihajlo Pupin”, Serbia

BSc. Dipl. IT Engineer

2004 - 2007
Bachelor studies in IT at the "Mihajlo Pupin" Technical Faculty in Zrenjanin (part of Novi Sad University). 10 semesters / 5 years / 300 ETCS points.
PMF, Montenegro


2000 - 2001
2-semestral course in ORACLE RDBMS (SQL/OL-SQL, Forms, Reports) at the Faculty for Mathematics and Natural Sciences (PMF), Montenegro.
Community College, Montenegro

Auto CAD course

3-months long course in Auto CAD (2D and 3D modelling) at "Milun Bozovic" Community College, Montenegro.
PMF, Montenegro

BSc. in applied mathematics

1994 - 1998
Bachelor studies in applied mathematics & computer sciences at Faculty for Mathematics and Natural Sciences (PMF), Montenegro. Status: unfinished (finished 3 out of 4 years).


My research publications

A list of publications in the area of software (requirements and traceability) visualization.

Celebic, B., Breu, R., et al.

Advances in Energy Aware Computing: Lessons Learned from the EN-ACT Project

Submitted and accepted at the First International Conference on Energy, Power, Petroleum and Petrochemical Engineering (E3PE 2017). Lebanon, IEEE, 2016.
Download publication
Celebic, B., Breu, R., Felderer, M.

Traceability Types for Mastering Change
in Collaborative Software
Quality Management

In Transactions on Foundations for Mastering Change I Volume 9960 of the series Lecture Notes in Computer Science, pp 242-256. Springer International Publishing, 2016.
Download publication
Celebic, B., Breu, R.

Using Green KPIs for Large IT Infrastructures’ Energy and Cost Optimization

In Future Internet of Things and Cloud (FiCloud), 2015, 3rd International Conference on Future Internet of Things and Cloud (pp. 645-650). IEEE, 2015.
Download publication
Celebic, B., Breu, R., Felderer, M., Häser, F.

Towards Collaborative Requirements Engineering Tool for ERP Product Customization

In Novel Methods and Technologies for Enterprise Information Systems (pp. 99-107). Springer International Publishing, 2014.
Download publication


Let's Keep In Touch

If you have any questions or require more information, please do not hesitate to contact me.

Boban Celebic
Völs, Innsbruck
6176/6020, Austria.
+43(0)699 18 286 826

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